One link before deep integrations.
Give parents one clean link from Instagram, WhatsApp, email, or the touchline. Coaches can keep replying manually while every serious inquiry has a proper next step.
Built for solo football coaches
Stop running your coaching business from DMs and iPhone Notes.
crm.football is the coach operating system for grassroots and academy-development coaches: bookings, inquiries, player records, reminders, and payments discipline in one branded site. Start with the coach's real WhatsApp link, then automate only the channels that prove they matter.
The coach problem
Great coaching. Messy operations.
- Instagram DMs and WhatsApp messages missed between sessions.
- Bookings tracked from memory, Notes, and screenshots.
- Paper intake forms with minors’ medical and learning details.
- Too many one-to-ones because group demand is not managed cleanly.
- WhatsApp and Gmail doing business-critical work outside the booking system.
What it does
One operating desk for the coach.
The first version is deliberately practical: fill sessions, protect player data, reduce admin, and give each coach a repeatable setup without forcing business accounts on day one.
Groups, capacity, trials, blocks.
Publish the real timetable, show spaces left, take free trials, and let the coach mark cash or bank-transfer payments without rebuilding a spreadsheet each week.
Medical and learning details handled properly.
Parents complete one digital intake per child. Sensitive fields are stored encrypted, audit logged, exportable, and deletable from the parent account.
A coach OS built to repeat.
Each coach gets a branded subdomain, logo, colours, session setup, intake fields, reminders, and a coach console that can be configured before paid integrations are needed.
Channel clarity
Manual WhatsApp first. API later.
Coaches should not need Business API approval to prove the operating system works. The website separates a safe WhatsApp Business App link from the paid WhatsApp Business API path so the pilot is clear from day one.
WhatsApp Business App link.
The coach can put their WhatsApp Business App number into Settings. Parents click WhatsApp from the public site, and replies still happen manually on the phone.
Reliable email sender.
Booking confirmations and reminders should come from a real transactional sender before real parents rely on them.
Dedicated WhatsApp API number.
Automated WhatsApp reminders use Meta Business Platform credentials and a dedicated API number, not a personal WhatsApp Messenger number.
Commercial model
Trial first. Subscription when the coach trusts it.
Self-service signup starts as a private trial. Coaches can prove bookings, intake and parent workflow before paying for a live operating system and later channel automation.
Start without a card.
Coaches get a private workspace and launch checklist first. Public booking only goes live when setup and commercial access are both ready.
Manual activation first.
The platform can activate, extend, pause or cancel a tenant while Stripe pricing is being proven with real coaches.
Stripe later.
Once the offer is proven, subscription billing can replace manual activation without changing how each coach runs their site.
Pilot reality
Clear about what works now.
Coaches should never be sold a fake integration. crm.football is useful before WhatsApp API, Stripe and inbox sync because the operating system itself is already the product.
The coach can run the week.
Public booking, waitlists, player records, encrypted intake, coach notes, audit logs, reminders, manual payment tracking, and a launch test runner are live now.
Manual channels stay manual.
A WhatsApp Business App number can be shown as a click-to-message link. WhatsApp, Gmail, Instagram and Facebook inboxes are not imported into the product.
Automate when accounts are ready.
Dedicated WhatsApp Business API, Stripe Connect, and deeper email/inbox automation can be added after the coach has proven the operating workflow.
Future integration
Visit dossier.footballCRM runs the business. Dossier tells the football story.
Once the coach trusts the operating layer, dossier.football can sit beside it: player reports from player profiles, club packs from session history, and match-analysis links from the same login.
Run your coaching like a club.
Self-service signup creates the tenant, coach login and launch checklist. Assisted setup stays available for coaches who want it.
Create a coach site